Elisabeth Honka

Elisabeth Honka is an Associate Professor of Marketing at UCLA Anderson School of Management, where she joined the faculty in 2015 after serving as an assistant professor at the University of Texas at Dallas' Jindal School of Management. She holds a Ph.D. in Marketing from the University of Chicago Booth School of Business (2010) and also earned her MBA from the same institution. Her educational background includes a Lic. oec. in Economics from the University of St. Gallen in Switzerland.

Honka's research focuses on consumer search behavior and empirical industrial organization across various sectors, particularly financial services including auto insurance and retail banking. Her work spans econometrics, data analytics, marketing management, and predictive modeling. She has developed a distinctive research program examining how consumers search for and select products, with particular attention to financial services markets.

Analysis of her publications reveals a consistent focus on consumer search behavior, with recent work expanding into online shopping behavior, media consumption patterns, and social network effects. Her research often combines theoretical modeling with rigorous empirical analysis of consumer data, producing insights relevant to both academic theory and practical marketing applications. She has published in top-tier journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and The RAND Journal of Economics.

In the classroom, Honka teaches pricing for UCLA Anderson's full-time MBA and FEMBA programs, bringing her research expertise directly into the curriculum. Her teaching reflects her research interests in consumer behavior and market dynamics.

Through her work at the Morrison Center for Marketing and Data Analytics and the Anderson Behavioral Lab, Honka contributes to UCLA Anderson's research ecosystem, collaborating with colleagues across disciplines to advance understanding of consumer behavior and market phenomena.