Elisa Marco Crespo

Elisa Marco Crespo is a Professor in the Department of Communication and Journalism at CEU Cardenal Herrera University (CEU-UCH), where she has taught Communications Office Management and Corporate Social Responsibility since 2003. She concurrently serves as Head of the Scientific Culture and Innovation Unit (UCC+i) and has been a core member of the Corporate Communications Service since 1998, specializing in media relations.

Her academic credentials include:

• PhD in Information Sciences from CEU Cardenal Herrera University
• Bachelor's Degree in Journalism from CEU San Pablo University, Valencia
• Master's Degree in Communication and Digital Branding from CEU-UCH

Marco Crespo's research bridges science communication and media studies, with concentrated expertise in antimicrobial resistance outreach, corporate social responsibility frameworks, and critical analysis of energy policy coverage. Her work integrates practical pedagogy with rigorous academic inquiry, exemplified by the SWICEU project which develops student research experiences in antibiotic discovery. She examines how media frames shape public perception of nuclear energy and corporate reputation through longitudinal analysis of Spanish press coverage.

Her publication trajectory reveals a strategic evolution from foundational media studies on energy policy (2010-2016) toward innovative science communication methodologies addressing antimicrobial resistance (2020-2022). This shift demonstrates her responsiveness to emerging public health challenges while maintaining methodological continuity in media content analysis and evaluation frameworks.

Her scholarly impact is recognized through prestigious awards:

• Ángel Herrera Award for Improvement of Management and Services (2012)
• CEU UCH Innovation Award in Best Practices (2012)
• Ángel Herrera Award for Pedagogical Innovation (2023)
• Classroom Innovation Award for SWICEU project (2017-2018)

Marco Crespo has secured competitive research funding including two Spanish Foundation for Science and Technology (FECYT) grants (FCT-19-14737, FCT-22-18062) for antimicrobial resistance education. Her earlier National R&D&I Plan project (CSO2012-38363) examined energy policy coverage, while her current work mentors students through the Tiny Earth network. She previously contributed to sustainability journalism research and toxi-epidemiology studies through CEU-UCH's Medicinal Plants Research Group.

She directed CEU-UCH's Equality Unit (2020-2024), developing campus-wide gender equality initiatives, and maintains active roles in the Scientific Culture and Innovation Unit and Corporate Communications Service, demonstrating sustained institutional leadership across academic, administrative, and research domains.