Elena Cickovska

Prof. Dr. Elena Cickovska is an Assistant Professor at the Faculty of Tourism and Hospitality Management (FTU) within Ss. Cyril and Methodius University in Skopje, specializing in German language education and intercultural communication. Her work focuses on language pedagogy tailored for tourism professionals, curricular development aligned with market needs, and the integration of digital tools in education. She collaborates closely with institutions like the Goethe-Institut, contributing to regional educational frameworks for language instruction.

Research interests span multilingual communication in business contexts, the evolving role of educators in higher education, and generational learning dynamics (Gen Z). She emphasizes bridging language education with practical tourism sector demands, particularly in Macedonia and Europe. Key contributions include developing blended learning platforms for tourism students and analyzing intercultural competencies among tourist guides.

Her publications address mismatches between language education offerings and industry needs, post-pandemic teaching methodologies, and the importance of multilingual skills for entrepreneurs. Ongoing work explores curriculum reforms to better serve vocational student populations and global business communication strategies.