معرفی
E.M. van Zeeland is an Assistant Professor at the University of Twente, Faculty of Engineering Technology, within the Department of Design, Production and Management, specifically affiliated with the Product–Market Relations (ET-DPM-PMR) research group. They teach marketing and design thinking courses and supervise both PhD and master's students.
Their research focuses on the intersection of design thinking, innovation, trust, neuromarketing, and consumer experience. With a background in Economics from Tilburg University and further specialization in psychology and consumer neuroscience, their work bridges scientific rigor and practical application. They completed their PhD at the University of Twente under the supervision of Prof. Dr. Jörg Henseler, exploring trust through neuroscientific and design lenses.
E.M. van Zeeland is committed to translating research into practice, evidenced by publications in scientific journals as well as books and blogs. Their book Marketing Design was recognized as the Best Marketing Book of the Year in 2020.
Scientific Awards:
- Best Marketing Book of the Year 2020 (for 'Marketing Design')
They are actively involved in academic supervision and knowledge dissemination, combining academic insight with real-world relevance. No recent articles are listed in the provided text, but their research trajectory emphasizes interdisciplinary approaches to human-centered design and market relations.
