Dongling Huang

Dongling Huang serves as Professor of Marketing at California State University, Northridge's David Nazarian College of Business and Economics, teaching core courses including Marketing Research (MKT 346) and Marketing Metrics and Insights (MKT 356) during the Fall 2025 semester.

Her academic credentials include a Ph.D. in Management Science with Marketing concentration from the University of Texas at Dallas, complemented by prior teaching experience at Rensselaer Polytechnic Institute's Lally School of Management.

Research centers on new product strategies and data-driven marketing analytics, with publications spanning Marketing Science, Journal of Business Research, and Journal of Cultural Economics. Her methodology emphasizes quantitative approaches to consumer behavior and product launch optimization.

Major recognitions include:

• AMA Marketing Analytics and Research Best Paper Award
• Academy of Management Conference Best Paper Award
• AMA Advanced Research Techniques Forum Best Paper Award

Professor Huang maintains active scholarly contributions while developing curriculum that bridges theoretical marketing frameworks with practical business applications, particularly in metrics-driven decision making.