معرفی
Dinara Tokbaeva is an Assistant Professor at Jönköping International Business School, specializing in leadership dynamics within creative organizations and family-owned firms. Her work bridges media management, digital transformation, and innovation studies.
- Education: PhD and MA in Media Management, University of Westminster
Research Focus: Explores cultural transformation in traditional media companies, charisma in organizational leadership, and gender-specific challenges in technology industries. Her work often examines post-Soviet media markets and digital media business models.
Recent Publications: Analyze eSports industry evolution, media innovation’s policy impacts, and career resilience of women in IT. These works reflect her expertise in adaptive leadership and digital transition strategies.
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