Dina Light-McNeely

Dina Light-McNeely serves as a Part-Time Adjunct Professor at Southern Methodist University, leveraging over 25 years of integrated marketing expertise. She specializes in data-driven marketing solutions that drive top-line growth and bottom-line efficiency across hospitality, financial services, retail, CPG, technology, and gaming sectors.

Education:

• MFA Visual Studies Workshop

Research Interests: Dina's work centers on balancing creative storytelling ("the poetry") with business practicality ("the plumbing"). Her expertise spans digital marketing, brand positioning, audience insights, and revenue optimization through retention/upselling. She pioneers "Grow-to-Market" strategies that build sustainable relevance while adapting to dynamic market demands.

Scientific Awards:

• Top 20 Women in Advertising by the American Advertising Federation

Professional Impact: As founder of Grow-to-Market Consulting, she develops strategic playbooks for brands like GameStop and Omni Hotels. Her research blueprint "The $15 Trillion Advantage" analyzes women 50+ market influence. Client testimonials highlight her ability to synthesize complex inputs into actionable frameworks that drive double-digit growth.