معرفی
Diego Zunino is an Associate Professor at SKEMA Business School and Visiting Associate Professor at Copenhagen Business School. He conducts research through the Growth, Industry, and Markets (PCIM) research pole and CREAPODE (Creation, Performance, Business Organization) team within the Research Group in Law, Economics, Management (GREDEG), a joint unit of CNRS, SKEMA, and Université Côte d'Azur.
His research focuses on Innovation, Entrepreneurship, and Organization Theory, with methodological expertise in Microeconomics, Innovation Management, Design Thinking, and Experimental Methods. Zunino employs rigorous field experiments and natural experiments to investigate entrepreneurial finance, labor market dynamics, and innovation processes across diverse contexts including Tanzania, Portugal, and the US ICT industry. His work bridges behavioral science with economic analysis to uncover mechanisms behind crowdfunding success, immigrant employment in startups, and investor evaluation of entrepreneurial failure.
Analysis of his recent publications reveals consistent interdisciplinary integration of economics, psychology, and technology adoption frameworks. His research demonstrates particular strength in experimental design across online platforms, natural settings during the pandemic, and international contexts. Key thematic clusters include entrepreneurial resource acquisition, identity dynamics in innovation contests, and the tension between novelty and familiarity in market positioning.
Scientific awards:
- Sebastian Hoenen Prize (2022) from SEI Consortium
Zunino's grant-funded research involves significant field experimentation and international collaboration, particularly with Copenhagen Business School. His work on hybrid teaching during the pandemic demonstrates responsiveness to emerging educational challenges, while his twin study on entrepreneurial activity showcases methodological innovation. Current projects include green cryptocurrency development and text-based analysis applications in management research.
He leads research within the CREAPODE team focusing on business organization performance and innovation dynamics, contributing to SKEMA's strategic research priorities in growth and industry transformation. His experimental approach fosters strong industry-academic partnerships through real-world testing of entrepreneurial theories.
