Desiderio Gutiérrez Taño

Desiderio Gutiérrez Taño serves as an Associate Professor at the University of La Laguna, Spain, within the Department of Business and Economic History under the Social and Legal Sciences domain. He is affiliated with the IUDE research institute and actively contributes to the Official PhD Program in Tourism, demonstrating institutional integration across teaching, research, and doctoral supervision frameworks.

His academic foundation includes a 2010 PhD from the University of La Laguna with the dissertation "Resident Attitudes Towards Tourism," supervised by Dr. Juan Ramón Oreja Rodríguez and Dr. Ricardo Jesús Díaz Armas. This educational trajectory anchors his expertise in tourism sociology and economic history.

Research interests span Marketing, Market Research, and Neuromarketing with specialized focus on tourism contexts and business-society dynamics. As a core member of the "ES Empresa y Sociedad" (Business and Society) and "NeuroMKT Neuromarketing y Marketing de frontera" research groups, he bridges traditional marketing methodologies with cutting-edge neuroscience applications, particularly examining resident-tourism interactions and frontier marketing strategies.

No scientific awards are documented in the source material. While associated with the PhD Program in Tourism, specific student supervision records and grant-funded projects remain unreported in the provided text.

Collaborative work occurs through the IUDE research institute and dual research groups, where he engages in interdisciplinary studies connecting economic history, business practices, and tourism development. These affiliations highlight his role in advancing both theoretical frameworks and applied research in Canary Islands tourism ecosystems.