Denis Shcheulov

Professor Denis Shcheulov is a faculty member at the Faculty of Engineering Economics and Management of Riga Technical University. As the Director of Study Programs, he specializes in business modeling, markets and competition, creative industries, and digital environments. He has co-authored influential works like Stepping Stones for Successful Entrepreneurship and CREATIVE CITIES: PROCESSES AND PEOPLE, and actively participates in international research projects funded by ERASMUS+.

• Academic Rank: Professor
• Key Research Areas: Business Modeling, Digital Environment, Creative Industries
• Notable Contributions: Certified LEGO SERIOUS PLAY facilitator, 30+ international conference participations

His research spans gamification in business, consumer behavior in digital advertising, corporate sustainability transformation, and media branding. Recent publications focus on blockchain-based gamified DAOs, masculinity archetypes in advertising, and digital innovation strategies. He collaborates across institutions like Vilnius Gediminas Technical University and Springer Nature.

Current projects include VIENĀDOŠANA — vienlīdzība akreditācijā (2022-1-SI01-KA220-HED-000089979) and student engagement initiatives using AI-driven quality assurance. He has previously led projects on digital disruption, eco-innovation, and public procurement of innovation.