David de Buisonjé

David de Buisonjé is a researcher at Leiden University's Faculty of Social and Behavioural Sciences, specifically within the Health, Medical and Neuropsychology department. His work focuses on the intersection of financial incentives, health behavior change, and persuasive technology, with a particular interest in how reward systems can stimulate long-term healthy lifestyle choices.

He has presented his PhD research on financial incentives for health behavior change at symposia such as 'Rewarding healthy behavior: policy and science perspectives' (February 28, 2024). His research is part of the We all BENEFIT: The Ecosystem for Healthy Living initiative and has been highlighted in media outlets like NOS Radio 1 News and NPO Radio 1. He collaborates with commercial partners, healthcare providers, and government agencies, using wearable technology to combine behavioral science with incentive design.

His recent activities include discussing alternatives to traditional health insurer reward programs, such as deposit contracts where individuals contribute their own money to sustain behavioral change. Key themes in his work include prevention, carrot vs. stick motivation, and policy implications for cardiovascular disease management.