David MOROZ

David Moroz is an Associate Professor of Economics at EM Normandie, a role he has held since 2020. He also serves as Head of Partnership Research. Previously, he held leadership positions including Associate Dean of Research, Faculty, and Accreditations at SCBS, and Director of the Grande École Program. His PhD in Economics from Université de Reims Champagne-Ardenne (2003) focused on property rights to the human genome. His research explores cultural change dynamics, particularly in alternative investment markets like whisky. Key themes include reputation in alcoholic beverage markets, geographical appellation effects, and market signaling mechanisms.

Education: PhD in Economics (2003), Université de Reims Champagne-Ardenne.

Research Interests: Whisky market valuation, terroir identity, luxury collectible markets, and the intersection of geopolitics with economic education (e.g., using LEGO® for teaching). Over 20 years of academic experience includes roles such as Director of the Finance & Economics Department (2005–2009) and teaching modules like Geopolitics and Financial Mathematics.

Advising and Grants: No direct advisee list provided; however, extensive collaborative research on whisky economics indicates mentorship roles. Research outputs span peer-reviewed articles, book chapters, and industry publications on topics like whisky investment trends and defense economics cooperation.