معرفی
Daryl Laflamme serves as Senior Vice President and GIS Director at GTB, part of the WPP | Ford group, specializing in precision retail marketing for Ford Motor Company using geographic insights. He concurrently holds a part-time faculty role at Wayne State University's College of Liberal Arts and Sciences, Department of Urban Studies and Planning. With over 27 years at GTB and nearly 25 years of teaching, he bridges industry expertise with academia.
His research focuses on GIS applications in consumer segmentation, demographics, and cartography. Courses taught include Geographic Information Systems, Advanced GIS Applications, and introductory GIS modules, reflecting his commitment to spatial data analysis education.
Laflamme’s work at GTB emphasizes leveraging Esri tools for automotive retail strategies, analyzing market conditions through spatial data. His contributions to geographic research have shaped targeted marketing efforts in the automotive sector.
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