Daria Jaremen

Dr. Daria Jaremen is a researcher affiliated with the Department of Marketing and Tourism Management at the Wrocław University of Economics’ Jelenia Góra Branch. Her work focuses on consumer behavior in tourism, sharing economy implications, service quality, and hospitality industry innovation. She has published extensively on topics such as pandemic-driven travel behavior changes, customer loyalty analysis, and the socio-economic impacts of collaborative consumption. Her research often employs case studies, machine learning, and bibliometric methods to explore tourism market dynamics and policy challenges.

Key areas of expertise include the sharing economy’s role in urban tourism, digital transformation in hospitality, and sustainable tourism practices. She contributed to studies on smart hotels, ICT applications in tourism enterprises, and the competitiveness of tourism destinations. Her work bridges theoretical frameworks with real-world case analyses, particularly in Poland and other European regions.

Contact: daria.jaremen@ue.wroc.pl, located at Nowowiejska 3, 58-500 Jelenia Góra.