Danny Wadden

Dr. Danny Wadden is an Assistant Professor of Marketing at Mount Saint Vincent University (MSVU), within the Faculty of Professional Studies. He joined MSVU in 2013 as a term member, served as a sessional instructor from 2016 to 2022, and transitioned to a full-time instructor role in 2022. Prior to this, he worked in the Marketing Department at Saint Mary’s University from 2004 to 2013. His qualifications include a BA from Saint Mary’s University, BBA and PhD from the University of South Carolina, and an MBA from the same institution.

His research focuses on emotional reactions to service failures and recovery, consumer guilt, psychological immunity in service interactions, creativity in marketing management, and consumer choice processes. These interests intersect with broader disciplines such as consumer psychology, organizational behavior, and strategic marketing.

Dr. Wadden teaches a wide array of courses, including Principles of Marketing, Applied Marketing, Consumer Behaviour, Retailing Management, and International Marketing, among others. He actively contributes to professional communities, serving on the Board of Directors of Teachers Plus Credit Union and participating in the Sobey School of Business Learning Outcomes Initiative at Saint Mary’s University.