Dagmar Mack

Dagmar Mack is a full-time Professor of Business Informatics at the Faculty of Business and Informatics, Hannover University of Applied Sciences and Arts. She maintains her primary office in room 1H.1.18 at Ricklinger Stadtweg 120, 30459 Hannover, Germany, with direct contact via +49 511 9296 1535 and institutional email.

Her research concentrates on applied business-technology intersections, specifically:

• Advanced Business Analytics methodologies
• Customer Relationship Management (CRM) systems optimization
• Tailored IT solutions for Small and Medium Enterprises (SMEs)
• Ethical frameworks for Responsible Corporate Digitalisation

These areas reflect her commitment to practical digital transformation strategies that balance technological innovation with corporate responsibility, particularly for mid-sized business operations in contemporary economic environments.