Craig Fox

Craig Fox is the Harold Williams Chair and Professor of Management at the UCLA Anderson School of Management, with joint appointments in Psychology (UCLA College of Letters and Science) and Medicine (UCLA Geffen School). He co-founded the Behavioral Science & Policy Association and serves as co-editor of its journal Behavioral Science & Policy, as well as co-director of UCLA's Interdisciplinary Research Group on Behavioral Decision Making.

• Education:
  • Ph.D. and M.A. in Psychology, Stanford University (1990–1994)
  • B.A. in Economics and Psychology, University of California, Berkeley (1989), Phi Beta Kappa, summa cum laude

His research spans decision behavior under risk and uncertainty, integrating behavioral economics, social psychology, and cognitive neuroscience. Key areas include healthcare policy (reducing antibiotic overuse, opioid prescriptions), financial decision-making, and neuroimaging to understand risk preferences. Recent work focuses on choice architecture and partition dependence to improve decision-making systems.

Analysis of his 15 most recent publications reveals expertise in machine learning (temporal modeling, explainable AI), medical decision-making (diabetes management, antibiotic stewardship), and cognitive neuroscience (brain imaging in risk assessment). Articles also address public policy (nudges for physicians), economics (market pricing biases), and organizational behavior (team scaling fallacies).

Scientific Awards:

• Best Paper in Decision Analysis (2005, INFORMS)
• Co-founder, Behavioral Science & Policy Association
• Keynote speaker at UCLA Anderson TED Week

As principal investigator at the Fox Uncertainty Lab, he leads research projects on risk perception, neuroeconomics, and behavioral interventions in healthcare and finance. His 2012–2024 publications demonstrate sustained innovation across health IT, machine learning, and decision science.