Concepción Campillo Alhama

Concepción Campillo Alhama is Associate Professor (Profesor/a Titular de Universidad) in the Department of Communication and Social Psychology at the University of Alicante, Spain. She is also an active researcher at the Interuniversity Institute of Social Development and Peace and the Institute for Latin American Social Studies. Her office is located in the Social Sciences Building at the University of Alicante.

Education

• Doctorado en Sociedad y Cultura Contemporáneas, University of Alicante (2009)
• Licenciada en Publicidad y Relaciones Públicas, Complutense University of Madrid (1992)
• Expert in Protocol, Ceremonial and Institutional Relations, Miguel Hernández University (2003)

Research Interests

Campillo Alhama’s research revolves around public and institutional communication, strategic communication, experiential marketing, and innovative event management. Her recent work increasingly explores citizen science communication, artificial intelligence in European projects, age-friendly cities, and brand activism, merging theoretical depth with practical relevance.

Recent Publication Trends

Between 2020 and 2025 her scholarly output has concentrated on (1) strategic communication in municipal and age-friendly contexts, (2) citizen science and AI dissemination within Horizon Europe frameworks, and (3) experiential marketing practices, especially in beverage and tourism sectors. These publications appear in high-impact journals indexed in WoS and Scopus, reflecting transdisciplinary approaches that combine communication theory, public administration, and digital sociology.

Awards & Recognition

• 14th Blas Infante Award (2010) – Andalusian Institute for Public Administration (IAAP) for the monograph Comunicación Pública y Gestión Estratégica Municipal
• Six-year research-activity accreditation (CNEAI, Spanish National Agency)

Research Groups & Collaboration

• Experiential Marketing and Integrated Communication (MAE-CO)
• Ageing and Communication (AgeCOM)
• PROTO-COL Inter-University Network on Protocol, Event Management and Institutional Relations

Outreach & Service

Campillo Alhama frequently serves as guest speaker and scientific committee member at national and international conferences. She has held managerial roles in public administration, notably as Head of Protocol and Institutional Relations at Elche City Council, bridging academic insight and municipal governance.