Cláudia Freire

Cláudia Freire is a Postdoctoral Researcher at the Centre for Research in Communication and Culture (CECC) within the Faculty of Human Sciences at the Catholic University of Portugal. Her work intersects epistemology, digital methodologies, and sustainable development goals, with a focus on social media analytics and civil diplomacy.

Her academic credentials include:

• Ph.D. in Communication Sciences, University of São Paulo (2015)
• Master's in Communication Sciences, University of São Paulo (2009)
• Bachelor's in Arts and Humanities, University of Minas Gerais (1999)
• Bachelor's in Communication Sciences (Marketing), Catholic University of Minas Gerais (1997)

Freire's research centers on epistemological foundations of digital communication, specializing in social media monitoring techniques, algorithmic analysis of television fiction audiences, and data visualization methodologies. She critically examines how platform algorithms shape online discourse while advancing civil diplomacy frameworks for digital inclusion. Her work integrates UN Sustainable Development Goals through communication science applications.

Analysis of her 2014-2023 publications reveals consistent evolution from foundational epistemology studies toward applied streaming platform analytics. Key trends include methodological innovation in social media monitoring, algorithmic influence mapping in television fiction fandoms, and visual representation of audience data – demonstrating increasing technical sophistication while maintaining critical theoretical grounding.

Freire actively contributes to academic governance through thesis examinations and journal peer review. Recent activities include:

• Examination of doctoral theses on algorithmic communication gatekeepers (2014)
• Peer review for MATRIZes and Conexión journals (2023)
• Collaboration with Observatório Ibero-Americano da Ficção Televisiva (OBITEL)

Her current postdoctoral project investigates diachronic methodological shifts in television drama research through CECC's interdisciplinary framework, leveraging OBITEL's international network for comparative analysis of Ibero-American media studies.