معرفی
Claire Bai is a tenure-track Assistant Professor in the Advertising Department at the S.I. Newhouse School of Public Communications, Syracuse University, where she teaches Advertising Research and Planning. Prior to academia, she held leadership roles at TikTok, Known, Initiative, and ViacomCBS, driving high-impact campaigns and multimillion-dollar media optimization.
- Ph.D. in Data Science from Harrisburg University (research: AI in business marketing)
- M.S. in Integrated Marketing from New York University
Her research bridges AI and advertising, focusing on data-driven strategies and consumer behavior. She has been recognized with awards for her innovative work in marketing science and founded Bonjour Girls, a nonprofit promoting women’s professional development. She has also spoken at NYU and the APEC Women Connect competition.
- Scientific Awards: Awards for innovative contributions to advertising and marketing science
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