معرفی
Christopher D. Hopkins serves as the Jean Howard Lowe Professor of Marketing in the Harbert College of Business at Auburn University, where he maintains an office in 248 Lowder Hall and can be contacted at (334) 844-3016 or cdh0059@auburn.edu. Prior to joining Auburn, he spent 16 years at Clemson University, earning multiple teaching accolades including “Best Professor on Campus.”
His academic credentials include a PhD from Mississippi State University (2001), an MBA from Radford University (1995), and a BS from Concord College (1987).
Dr. Hopkins’ research spans core marketing disciplines with emphasis on Marketing Research, Marketing Analytics, and Strategic Marketing Management. His work frequently intersects with advertising effectiveness, sales management practices, and ethical considerations in business, as evidenced by publications in the Journal of Advertising, Journal of Business Ethics, and Journal of Personal Selling and Sales Management. He brings practical industry perspective from seven years in banking and financial services.
His editorial leadership includes serving as editor-in-chief of the Journal of Marketing Theory and Practice and associate editor of the Journal of Business Research, while maintaining active roles on multiple editorial review boards.
Major honors include:
- SMA Distinguished Fellow designation (2019)
- Three Article of the Year awards across marketing education journals
- Multiple best paper awards from the Society for Marketing Advances
- Teaching excellence recognition at both Auburn and Clemson
- Clemson’s College of Business Outstanding Emerging Scholar award
Dr. Hopkins previously held significant leadership positions within the Society for Marketing Advances as past president, program chair, treasurer, and Board of Governors member. The source text does not specify details regarding graduate student advising or research grant funding.
