معرفی
Christina Hertel is an Assistant Professor of Entrepreneurship and Director of the Geneva Responsible Entrepreneurship Center (GREC) at the University of Geneva (UNIGE). She holds a PhD from the Technical University of Munich (TUM School of Management) and completed a postdoctoral fellowship at the École Polytechnique Fédérale de Lausanne (EPFL). Her research focuses on the intersection of entrepreneurship, sustainability, and collective action, particularly exploring community-based approaches for sustainable local development and impact measurement for responsible businesses.
Christina leads a Swiss National Science Foundation-funded research project on community entrepreneurship and civic wealth creation. Her work bridges academic research with practical applications, collaborating with startups, incubators, and policymakers to design strategies that enhance economic, social, and environmental impact. She aims to establish Geneva and UNIGE as global hubs for responsible entrepreneurship.
In teaching, she emphasizes experiential learning, designing courses that empower students to tackle real-world challenges. She organizes GREC events to foster student engagement in responsible entrepreneurship. Her research has been published in top journals like the Journal of Business Venturing and Academy of Management Discoveries, and she actively presents at international conferences such as the Academy of Management Annual Meeting and Social Entrepreneurship Conference.
Key initiatives include developing frameworks for community resourcefulness in new ventures and advancing standards for responsible entrepreneurship. Her contributions span academic publications, policy engagement, and educational programs, all aligned with fostering sustainable and impactful business practices.
