Christina Öberg

Christina Öberg is a full Professor at the School of Business and Economics of Linnaeus University, with a research focus on business networks, sharing economy, 3D printing, and strategic management. She has held visiting researcher positions at Harvard, Stanford, University of Florence, and other international institutions.

• Doctorate from Linköping University (2008)
• Associate Professor at Lund University (2012)

Her work examines ecosystem dynamics in digital disruption, including:

• University spin-off integration
• Sharing economy institutionalization
• AI's impact on entrepreneurial decision-making
• Sustainable business model transformations

Key research themes include network theory applications to mergers & acquisitions, digital servitisation, and cultural heritage in organizational contexts (e.g., Swedish 'fika' practices). Her 2025 article on intangible cultural heritage analyzes how Swedish fika is represented in global media.

Notable collaborations include:

• Co-authorship with Henric Lundberg (knowledge ecosystems)
• Joint studies with Swedish Royal Opera and Lake Resort Bergslagen
• Editorial contributions to Industrial Marketing (2023)