Chris Myers

Dr. Chris Myers is a Professor of Marketing in the Department of Marketing and Business Analytics at East Texas A&M University's College of Business, where he has held academic positions since 2000 (progressing from Assistant to Associate to Full Professor). His educational background includes a PhD in Management Science from the University of Texas at Dallas, an MS in Administrative Science (Marketing) from the same institution, and a BS in Electrical Engineering from the United States Air Force Academy.

His research explores diverse areas including:

• Omni-channel retail customer behavior
• Social media analytics and managerial impacts
• Corporate social responsibility integration
• Online education efficacy

with publications in journals like the Journal of Business Research and Behavior & Information Technology.

Awards recognize his academic and military service:

• Academic Honors: Administer of the Year (2017), Professor of the Year (2016), Frank Ashley Integrity Award (2015)
• Military Honors: Meritorious Service Medal, Air Medal, AF Combat Action Medal, and campaign medals for Afghanistan/Iraq service