Charlotte Theruvath

Dr. Charlotte Theruvath serves as Scientific Staff at the Institute for Special Education within the Faculty of Philosophy at Leibniz University Hannover. Her office is located at Schloßwender Straße 1, 30159 Hanover (Building 1211, Room 132) with contact number +49 511 762 12315.

Her academic background includes a PhD in Cultural Studies from the University of Paderborn (2010, magna cum laude) with dissertation research on television travel shopping as a tourism sales medium. Her educational foundation combines Geography and Tourism Studies with coursework in Business Administration, Marketing, Spanish, and Business English.

Dr. Theruvath's research examines the evolving relationship between media technologies and tourism marketing, particularly how digital platforms transform traditional sales channels. Her work bridges academic theory with industry applications, reflecting her dual career path in both university settings and corporate marketing roles.

She has contributed to understanding how mobile commerce and social media function as emerging drivers in tourism sales, with her 2013 publication highlighting early digital transformation trends in the industry.

Her professional journey includes significant industry experience as Marketing and Project Manager at Syntellix AG (2016-2023) and Consultant at neuwaerts GmbH (2011-2015), complementing her academic roles as Research Assistant at the University of Paderborn and Lecturer at Bremen University of Applied Sciences.

Currently, she is involved in the 'FOD: German Subject Offensive – Master Plan Primary School' research project, demonstrating her continued active contribution to academic research at Leibniz University Hannover.