Charisma Choudhury

Professor Charisma Choudhury is a Chair in Behaviour Modelling at the Institute for Transport Studies, University of Leeds. She leads the Choice Modelling Research Group and serves as Deputy Director of the interdisciplinary Choice Modelling Centre. Her expertise spans travel behaviour modelling, discrete choice analysis, and big data applications in transportation systems, particularly in the Global South.

Her research focuses on integrating data science, ubiquitous computing, and choice modelling techniques using innovative data sources like mobile phone records, smart cards, and physiological sensors. She has collaborated extensively with Southeast Asian institutions, including projects with Indonesian students and prior traffic microsimulation work in Malaysia. She holds a PhD and MSc from MIT, where her pioneering driving behaviour models were incorporated into commercial tools like AIMSUN and VISSIM.

• Interests: Behaviour Modelling, Big Data, Developing Countries, Traffic Microsimulation
• Leadership: Choice Modelling Research Group, Deputy-Director of Choice Modelling Centre
• Collaborations: Beijing Jiaotong University, Alan Turing Institute

Scientific accolades include the Gordon Newell Best Dissertation Prize, Faculty for Future Award, and UKRI Future Leader Fellowship. She supervises PhD students and has previously mentored researchers in Bangladesh, India, and Malaysia, with projects ranging from ride-hailing energy impacts (INFUZE) to agent-based simulations (NEXUS, TOZCA).