Cen April Yue

Cen April Yue is an Assistant Professor of Marketing, Advertising, and Public Relations at the University of Connecticut and a Visiting Lecturer at ISM (Lithuania). She holds an Affiliate Scholar position at the Internal Communication Research Hub, University of Florida. Her research focuses on internal public relations, leadership communication, organizational change, and corporate social responsibility. She serves as Chief Research Editor at the Institute for Public Relations' Organizational Communication Research Center.

Her research explores topics such as employee advocacy, CEO social media engagement, artificial intelligence in communication, and the ethical dimensions of organizational behavior. She has published extensively in journals like the Journal of Public Relations Research and Journal of Brand Management, with a focus on leadership communication strategies, internal stakeholder management, and technology-driven communication trends.

• Education: Not explicitly listed in provided texts.
• Awards: Over 10 top paper awards and recognitions from communication associations and conferences.
• Teaching: Courses include Public Relations (MNG229), Communication Research Methods, and Communication Campaigns.

Her work bridges theoretical and practical aspects of organizational communication, emphasizing the role of technology and leadership in fostering employee relationships and managing change. Current research trends include AI's impact on internal communication and ethical challenges in corporate social responsibility.