Cat Normoyle

Cat Normoyle serves as Associate Professor at East Carolina University's School of Art & Design within the College of Fine Arts and Communication. Her academic career integrates significant industry experience from Trend Influence, an Atlanta-based brand strategy agency where she collaborated with Fortune 500 clients including Coca-Cola, Toyota, and Levi's on innovation projects.

Her educational foundation includes:

• Bachelor of Industrial Design from Georgia Institute of Technology
• MFA in Graphic Design from Georgia State University

Professor Normoyle's research investigates design as an agent for community transformation through social impact initiatives, speculative methodologies, digital experience design, and placemaking strategies. Her interdisciplinary work spans physical-digital hybrids and static-dynamic formats, presented at premier international forums including Cumulus Association, College Art Association, and European Academy of Design conferences. This scholarly activity reflects her commitment to experimental, collaborative design practices that address real-world societal challenges.

Her publication record demonstrates consistent contribution to design discourse, particularly in community-driven placemaking and motion design applications within spatial contexts.

Professional recognition includes:

• International Award for Excellence (Design Principles and Practices), 2016

As an active educator teaching graphic design and foundational courses, Professor Normoyle leverages her industry expertise to prepare students for professional practice. Her research trajectory suggests ongoing exploration of design's role in emerging technologies and community engagement models, supported by her history of conference participation and scholarly publication. Students benefit from her dual perspective as both practitioner and academic, gaining insights into design's strategic business applications and social impact potential.

Her work environment emphasizes collaborative, community-embedded projects that provide students with experiential learning opportunities in socially responsive design solutions.