Carsten Rennhak

Carsten Rennhak serves as Professor of Public Relations and Marketing at Bundeswehr University Munich, with prior professorships at Munich Business School (2003-2004) and ESB Business School Reutlingen (2004-2013). His international academic engagements include visiting professorships at Zagreb School of Economics and Management, SP Jain Mumbai, Polytechnical State University St. Petersburg, and Haaga-Helia Helsinki.

His academic foundation comprises:

• Bachelor's degrees in Business Administration and Economics from University of Augsburg (1991-1994)
• Master of Arts from Wayne State University, Detroit (1994-1995)
• Graduate studies in Business Administration at University of Augsburg (1995-1997)
• Doctorate in economics and public law from Ludwig Maximilian University of Munich (1998-2001)

Rennhak's research centers on Corporate Communications, Branding, and Social Media dynamics within Corporate Strategy frameworks, with significant contributions to Direct Sales methodologies and Corporate Governance structures. His interdisciplinary approach bridges public relations theory with digital media applications, particularly examining propaganda mechanisms in War communication and strategic Brand management. This work manifests through editorial roles for Reutlingen discussion contributions on marketing and Munich publications on media.

As a recognized expert, he contributes to International Marketing Review, Hawai'i International Conference on System Science, Journal of Applied Organizational Psychology, and Marketing Review St. Gallen, while advising publishers McGrawHill and Springer.

No student advisement details or grant funding information appears in the source material. Similarly, research laboratories or collaborative teams are not referenced in the provided documentation.