Carl W. Jones

Carl W. Jones is a Senior Lecturer in Public Relations & Advertising at the University of Westminster, recognized globally as an authority on advertising with over 500 awards including Cannes Lions. He has taught students across the globe and has been nominated for Excellence in Teaching at OCAD University and twice for University of Westminster Student Union Staff Appreciation Awards.

Dr. Jones completed his PhD research at the Royal College of Art on 'Decolonizing Advertising through Diversity,' which analyzes the political economy of race in Mexico and its manifestation through advertising. He is currently Editor-in-chief for the journal WPCC Westminster Papers in Communication & Culture and serves on the Executive Committee of the IASS International Association of Semiotic Studies, representing the UK.

His research focuses on advertising, semiotics, and decolonizing practices, particularly examining racism and classism in Mexican advertising. Jones uses 'Art Through Research' as a method to investigate and create subversive artworks that have been exhibited in galleries and museums across Mexico City, Toronto, Dubai, and London, with pieces in the Fundacion Televisa Art Collection, one of Latin America's top three art collections. His visual creative work has also been featured in the Royal Ontario Museum Toronto, Museo Franz Mayer, and Presidential Palace Los Pinos in Mexico City.

His recent publications and presentations demonstrate a consistent focus on decolonizing advertising practices, racial representation, and the political economy of advertising. Jones frequently presents at international conferences including the American Academy of Advertising Annual Conference, World Congress on Semiotics, and SXSW, addressing critical issues of diversity, inclusion, and decolonization in advertising.

• Cannes Lions award winner
• Top 20 Canadian Creative Director by Strategy Magazine
• Most awarded Art Director in Mexican advertising industry
• Nominated for Excellence in Teaching at OCAD University
• Nominated twice for University of Westminster Staff Appreciation Awards

As a practitioner, Jones's content creation has generated millions of dollars in earned media. He has been interviewed by major media outlets including BBC, The Telegraph, BBC Mundo, and Periodico Reforma on publicity and its effects on society. His newspaper articles on Racism & Classism in Mexican advertising have garnered significant attention with over 7,000 Facebook shares. Jones has advised major brands and has presented his research to organizations including the Government of Mexico's CONAPRED and at SXSW 2025 in Austin, Texas.