CHANG Song

CHANG Song serves as an Associate Professor and Head of the Department of Management, Marketing, and Information Systems at the School of Business, Hong Kong Baptist University, where he holds a core faculty position within the business discipline.

His research spans critical business domains including Management, Marketing, and Information Systems, with specialized focus on Strategic Management and Digital Marketing. This reflects the interdisciplinary nature of his department, addressing modern challenges in business technology integration and digital-era marketing strategies.