CHAN Kara

CHAN Kara is a Professor in the Department of Communication Studies at the School of Communication, Hong Kong Baptist University, and serves as Academic Director (Creative Media) for the CLAP-TECH Centre.

Her research expertise spans:

• Advertising and Public Relations
• Cross-Cultural Consumer Studies
• Advertising Strategy
• Healthy Eating Initiatives
• Public Service Advertising Campaigns

Professor Chan leverages fluency in Cantonese, Putonghua, and English to advance cross-cultural communication research, with particular focus on consumer behavior and health messaging.

Scientific Awards:

• No awards or fellowships specified in available documentation

Advising and Grants: Current text provides no details regarding graduate student supervision or research funding.

Laboratory and Team Affiliations: Leads Creative Media research initiatives at the CLAP-TECH Centre, focusing on technology-driven communication solutions.