Brenda Demith

Brenda Demith serves as a Part-Time Adjunct Professor in the Marketing department at The University of Texas at Dallas, leveraging over 20 years of industry expertise in branding, consumer insights, and advertising strategy.

Education:

• MS in Marketing, The University of Texas at Dallas

Research Focus: Her work centers on applying psychological frameworks like Maslow's Hierarchy of Needs to modern marketing challenges, bridging theoretical consumer behavior models with practical brand strategy development. This interdisciplinary approach informs her expertise in audience segmentation and campaign effectiveness.

Teaching Portfolio: She instructs core marketing courses including Marketing Research, Fundamentals of Marketing, Advertising Research, and Advertising Campaigns, emphasizing real-world application through case studies from her industry experience.

Professional Background: Her career spans leadership roles as Brand Manager and Innovation Manager at Frito-Lay/PepsiCo, Account Director at The Richards Group, Senior Strategist at Idea Planet, Director of Client Services at Loomis, and interim Consumer Insights Director at GameStop.

Advising and Operations: Office hours are held Fridays 2-4 with contact via email bdemithtx@me.com or phone 214-803-1263. No formal student advising roles or research grants are documented in available sources.