معرفی
Braulio Alexandre Barreira is an Associate Professor at the Department of Information Science and Technology at ISCTE - University Institute of Lisbon. He holds a PhD in Business Management and Organization (2005), a Master's in Management Information Systems (1995), and a Bachelor's in Business Management (1989), all from ISCTE. In 2023, he obtained habilitation in Information Sciences and Technologies. His research focuses on digital marketing, social media, information systems, and technology acceptance. He coordinates curricular units in Computer Science Applied to Management and Social Sciences, teaches in Master's and Postgraduate programs, and is affiliated with ISTAR-Iscte research center.
Education:
- PhD in Business Management and Organization (ISCTE, 2005)
- Master's in Business Sciences (ISCTE, 1995)
- Bachelor's in Business Management (ISCTE, 1989)
Research interests include digital transformation in healthcare, mobile application evaluation (ISO standards), and technology adoption in diverse sectors. His work spans articles on telemedicine apps, banking digitalization during the pandemic, and metaverse adoption. He collaborates with industry and academic partners, emphasizing practical solutions in information systems.
Teaching roles include courses in Management, Computer Science in Business, Marketing Management, and Finance. He advises on organizational learning in hotels and agile IT service management using DevOps. His hobbies include tropical fish breeding, swimming, and diving.