معرفی
Bowei Chen is a Senior Lecturer (equivalent to Associate Professor) in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He holds a PhD in Computer Science from University College London (UCL). Prior roles include Lecturer (Assistant Professor) at the University of Lincoln and research visits at institutions like Copenhagen Business School, Trinity College Dublin, and Microsoft Research Cambridge.
His research focuses on applications of probabilistic modeling and machine learning in business, particularly marketing and finance. Key areas include recommendation systems, business continuity management, data valuation frameworks, and automotive market analysis. He co-authored the textbook Business Analytics with Python: Essential Skills for Business Students (2025).
Notable contributions include developing frameworks like GEO for automotive design and SRNI-CAR for Chinese automotive market analysis. His work bridges AI-driven solutions with practical business challenges, as seen in projects on traffic flow forecasting and energy service optimization via Innovate UK grants.
- Grants: Lead PI on £218k Innovate UK KTP project with Troo (2024-2026); Co-I in projects totaling over £4M across China and Europe.
- Teaching: Data Science for Marketing Analytics (MSc), Business Intelligence (MSc).
- Awards: INFORMS Meritorious Reviewer (2024), Marshall Institute Research Award (2023), and multiple best paper awards.
Bowei is actively involved in editorial roles for journals like Electronic Commerce Research and Applications, and serves on program committees for NeurIPS, ICML, and AAAI.
