Bettina Kubicek

Bettina Kubicek is Professor of Work and Organizational Psychology at the University of Graz, Faculty of Natural Sciences, where she leads research in the Smart Regulation profile area and contributes to the Human Factor in Digital Transformation and Brain and Behavior research networks. Her work bridges psychological theory with practical organizational challenges in contemporary workplaces.

Her research spans work psychology, organizational psychology, and economic psychology with emphases on flexible work arrangements, work intensification, and human-robot collaboration. She investigates cognitive demands of flexible work, work-home interface dynamics, and digital transformation impacts through diary studies and experimental designs. Recent work explores telework challenges, AI in HR, and trust mechanisms in human-robot teams during disaster response.

Analysis of her recent publications reveals growing focus on human-robot interaction in Industry 4.0, cognitive aspects of telework, and cross-cultural validation of work addiction scales. Her methodology combines intensive longitudinal designs with physiological measures, increasingly incorporating VR interfaces and AI-driven personnel selection experiments.

Scientific awards include:

• Wirtschaftskammerpreis for project 'Flexible Arbeitsbedingungen und die Vereinbarkeit von Beruf und Familie' (2015)
• Innovationspreis der Universität Wien (2012)
• Multiple research stipends for University of Wisconsin-Madison stays (2005-2008)

She has secured significant competitive grants including FWF-funded 'Cognitive demands of flexible work: Risks and challenges' (2017-2022) and FFG-supported 'Enabling and Assessing Trust when Cooperating with Robots in Disaster Response' (2021-2023), examining trust calibration and cognitive load in human-robot teams. Current projects address evidence-based guidelines for ICT use in work-life boundaries.

As core member of the Human Factor in Digital Transformation network, she collaborates with engineers, computer scientists, and healthcare professionals to develop human-centered technological solutions, particularly in healthcare robotics and disaster response systems.