Bettina Fuhrmann

Bettina Fuhrmann is a Professor and Head of the Institute for Business Education at Vienna University of Economics and Business (WU Vienna). She leads the Master's program in Business Education and co-heads the Social Competence Department at WU Vienna.

• Habilitation (2003)
• Doctorate in Social and Economic Sciences (1998)
• Graduated from Business Education Department at WU Vienna (1995)

Her research focuses on financial and economic literacy, teaching evaluation, business simulations, and empirical social research methods. She has held leadership roles at WU Vienna since 2008, including Head of the WU Center for Financial Education (since 2023) and visiting professorships at the University of Konstanz (2012) and University of Innsbruck (2008-2009).

She teaches courses on business didactics, method seminars, doctoral seminars, and financial education. Her work emphasizes complex teaching methods, particularly practice company simulations, and she contributes to empirical research design through WU’s Competence Center for Empirical Research Methods.

Current affiliations include:

• First Vice President of ISBE/SIEC Austria
• Leadership roles in multiple WU departments and programs