Bert DE REYCK

Bert DE REYCK is the Dean of the Lee Kong Chian School of Business at Singapore Management University (SMU) and holds the rank of Professor of Operations Management. He holds a PhD in Business Economics from the University of Leuven, Belgium, along with an MSc in Business Information Systems and a BSc in Business Engineering from the same institution.

His career includes roles as Founding Director and Professor at UCL School of Management (2015–2021), Professor and Head of Department at University College London (2009–2015), and various visiting professorships at institutions like London Business School and the University of Ghent. He has held academic positions since 1998, including Assistant and Associate Professor roles at prestigious institutions such as the London Business School and Rotterdam School of Management.

DE REYCK’s research focuses on Operations Management, Business Analytics, and Project Management, with notable contributions to AI applications, transportation systems, and strategic sourcing. His work bridges theoretical rigor and practical impact, addressing challenges in project valuation, contract design, and operations optimization.

He has received numerous accolades, including INFORMS’ AAS Best Paper Award (2022), multiple Daniel H. Wagner Prize recognitions, and teaching awards from London Business School and UCL. His research has been supported by grants from organizations like Eurocontrol, NHS, and private sector firms such as Vungle and Noble Group.

DE REYCK has led significant industry collaborations, including projects on airport operations optimization, pharmaceutical R&D valuation, and AI-driven advertising strategies. His advisory work spans sectors like aviation, healthcare, and transportation, emphasizing real-world problem-solving through analytics and decision science.