Berrin Özergin

Prof. Dr. Berrin Özergin serves as a Professor in the Social Media Systems program at the Department of Digital Media Systems, Mittelhessen University of Applied Sciences (THM) in Gießen, Germany. Her office is located at Wiesenstrasse 14, Room A10.7.04, with consultation hours by appointment during semester breaks.

Academic background includes a Business Administration degree with Marketing and Communication focus from Johannes Gutenberg University Mainz, followed by a summa cum laude doctorate in Strategic Marketing. Her dissertation examined Services Ingredient Branding: An Experimental Investigation of the Effects of Marking Investment Service Components. Prior to academia, she accumulated 14 years (2004-2018) of industry experience in marketing management, consulting, brand strategy, and market research.

Her research centers on media-driven marketing transformation with specialized expertise in Social Media Intelligence. Key focus areas include:

• Cross-media marketing strategies
• Social Media Marketing analytics
• Digital brand management in social ecosystems
• Data-Driven Marketing optimization
• Branded Customer Experience design

She integrates practical industry insights into her teaching methodology, emphasizing real-world applications of digital marketing frameworks.

While specific awards and grants aren't documented in available sources, her academic profile demonstrates strong industry-academia integration through applied research in evolving digital marketing landscapes. Her teaching portfolio covers Social Media Marketing, Digital Brand Management, and Marketing Intelligence curricula for the Social Media Systems program.