Bernardo Balboni

Bernardo Balboni is an Associate Professor at the Department of Economics 'Marco Biagi' of the University of Modena and Reggio Emilia. He specializes in marketing, business economics, and data-driven strategies, teaching courses such as Advanced Marketing, Marketing, Data-Driven Marketing, and Digital Business Modeling. His academic work emphasizes customer value analysis, digital marketing planning, and innovative business model design.

• Research focus on customer centricity, value-based analytics, and digital transformation
• Teaches both undergraduate and graduate courses in marketing and business management

His methodologies combine theoretical instruction with practical applications, including case studies, group projects, and industry testimonials. He uses tools like Business Model Canvas and Lean Canvas for teaching business model design, with an emphasis on platforms and digital ecosystems.