Bernadette Kamleitner

Prof. Bernadette Kamleitner is the head of the Institute for Marketing and Consumer Research and deputy head of the Department of Marketing at WU Vienna. She holds two PhDs—one in Psychology and another in Business Studies—and has been a full professor since 2012, specializing in consumer behavior. Her research explores how marketing, societal changes, and digitalization influence consumer engagement with market offerings.

• Education: PhDs in Psychology and Business Studies.
• Research Focus: Psychological ownership, sharing economy, consumer responses to packaging/scent, and data privacy.
• Key Contributions: Founded the first interdisciplinary conference on ownership, edits TheScienceOfOwnership.org, and contributed to scholarly publications.

Awards: Recognized for academic excellence (e.g., EACR Best Paper Award) and innovative teaching (e.g., Lamb-Hair-McDaniel AMS Teaching Award).

Advisory Roles: Member of the Austrian Advertising Council’s ethics senate, former president of WWG Forum Marketing, and advisor to the Austrian Academy of Sciences’ CMC.