Benedikt Berger

Benedikt Berger, Ph.D., is a Research Associate at the Faculty of Business Administration, Ludwig Maximilian University of Munich (LMU Munich), specializing in Business Informatics with a focus on New Media. He is affiliated with the W3 Professorship for Business Administration led by Prof. Dr. Thomas Hess. His research interests span digital media, business informatics, and information systems, contributing to academic and industry advancements in media digitalization.