Benedetta Prario

Benedetta Prario is a Lecturer at the Faculty of Communication, Culture and Society at Università della Svizzera italiana (USI), where she is also affiliated with the Institute of Media and Journalism (IMeG). She teaches courses in media strategies, media economics, and media marketing, and has previously taught at the University Vita e Salute San Raffaele.

Her educational background includes a PhD in Communication Sciences from USI, earned in 2004 with a dissertation on the transformation of television enterprises in the digital age. She was supervised by Professor Giuseppe Richeri and held visiting fellowships at SDA Bocconi (Milan), the University of Stirling (UK), and the University of Cologne's Institute of Television Economics, funded by the Swiss National Science Foundation.

Benedetta's research focuses on the economic and political dimensions of new media, particularly mobile TV, Over-the-Top (OTT) platforms, and web-based television. Her expertise spans digital media strategies and the evolving screen media industries.

Her scholarly work centers on media economics and the strategic transformation of media organizations in the digital era, with an emphasis on innovative delivery platforms. While no specific publications are listed, her research profile indicates a strong focus on the intersection of technology, policy, and market dynamics in contemporary media.

• No scientific awards are listed in the provided information.

Benedetta Prario has supervised no publicly listed students and has not received any named grants in the provided text, though her postdoctoral work was supported by the Swiss National Science Foundation. She contributes to academic and professional education through her teaching and research roles at USI and previously at San Raffaele University.

She is actively involved with the Institute of Media and Journalism (IMeG) at USI, a research center dedicated to the study of media innovation, journalism, and digital communication strategies. The institute fosters interdisciplinary research on the transformation of media systems in the digital age.