معرفی
Ben Phifer is an Assistant Professor of Marketing at the Goddard School of Business & Economics, Weber State University. He joined the faculty in 2024 after completing his PhD in Marketing from Washington State University's Carson College of Business.
- PhD, Marketing, Carson College of Business, Washington State University, 2024
- MS, Business Administration, Carson College of Business, Washington State University, 2023
- MS, Marketing, Clemson University, 2019
- BS, Marketing, Clemson University, 2018
Phifer’s research explores the intersection of consumers’ moral values, political ideologies, and their impact on health and wellbeing. His work bridges behavioral economics with social psychology to understand decision-making in marketing contexts.
At Weber State University, he teaches foundational courses such as Marketing Principles and International Marketing, emphasizing practical applications in diverse cultural and political environments.
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