Beatriz Rodriguez Garcia

Beatriz Rodriguez Garcia is a Teaching Professor in Marketing at Lancaster University Management School (LUMS), part of Lancaster University. She specializes in tourism management and dark tourism, focusing on attractions like ghost tours. Her research explores management challenges in unconventional tourism sectors. She is affiliated with the Centre for Scholarship and Innovation in Management Education and participates in programs like the Digital Markstrat Certification Program. She has received the LUMS Dean's Awards.

Her professional activities include visiting academic institutions such as Brock University and North Carolina State University, and she contributes to public lectures through the Lancaster University Lecture Series. While no formal advisees are listed, her work emphasizes pedagogical innovation in management education.