معرفی
Prof. Beata Ociepka is a Professor at the Institute of International Studies, University of Wrocław's Faculty of Social Sciences. She specializes in public diplomacy and cultural diplomacy, focusing on state communication strategies in international contexts. Her work examines how nations enhance visibility and influence through cultural initiatives, particularly analyzing EU member states' activities in Russia during the Ukraine conflict.
Her research emphasizes post-communist Europe's diplomatic evolution, as seen in her 2017 book Poland's New Ways of Public Diplomacy. She actively presents at global conferences, including the 2019 ISA Convention in Toronto and the Polish Society for Social Communication Congress. She designed the Global Communication curriculum at the University of Wrocław, inviting students to explore global communication dynamics amid geopolitical complexities.
Her recent articles investigate branding strategies in post-communist states, EU cultural diplomacy efficacy, and media event frameworks within diplomacy. No scientific awards are explicitly mentioned, though her academic contributions reflect significant scholarly engagement. While no grants or advisees are listed, her work highlights collaborative research potential in international communication studies.
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