Barbara Petersen

Barbara Petersen is an Associate Professor at the Zimmerman School of Advertising & Mass Communications, University of South Florida. With professional experience including corporate public affairs, university public information, and broadcast journalism, she has taught at USF since 1991. Her teaching focuses on mass communications law, public relations management and theory, and social science research.

Her research explores the intersection of legal frameworks and communication practices in organizational contexts. Petersen's work bridges professional communication practices with theoretical foundations