معرفی
Babita Gupta is a Professor affiliated with the College of Business. Her research focuses on Business Intelligence, Management Information Systems, and Business Analytics, with significant contributions to cybersecurity, data privacy, and digital transformation. She explores topics like biometric authentication systems, blockchain applications in supply chains, and the societal impact of emerging technologies. Her work emphasizes interdisciplinary approaches, addressing challenges in both organizational and societal contexts.
Key research areas include the intersection of technology adoption with cultural values, gender dynamics in information systems disciplines, and ethical considerations in AI and generative technologies. Her publications often highlight practical implications for policy-making and organizational practices.
Gupta has contributed to understanding how digital technologies influence education, work, and governance, particularly during crises like the pandemic. Her work on mobile app user behaviors underscores the psychological dimensions of privacy protection. While no specific awards are listed, her extensive publication record indicates sustained academic contribution across multiple domains.
