Ayer Jean-Marie

**Ayer Jean-Marie** is a **Full Professor and Head of Institute** at the Fribourg School of Management (HES-SO), part of the University of Applied Sciences and Arts Western Switzerland (HES-SO). He specializes in Entrepreneurship, Innovation Management, Digital Transformation, and Blockchain Technology. Current research focuses on sustainable energy models (e.g., ServHEATisation) and legal aspects of blockchain-based financing (e.g., ICOs).

**Education**: BSc HES-SO in Business Economics from the Fribourg School of Management.

**Research Interests**: His work bridges entrepreneurship, digital innovation, and legal frameworks for emerging technologies. Ongoing projects include a bilingual program enhancing engineering and business competencies (CHF 1.2M funding from Swiss Universities) and defining energy service models (CHF 40K from HES-SO).

**Grants & Projects**: Lead researcher on projects totaling over CHF 1.3M, including TASER (CHF 100K) analyzing temperature-as-a-service contracts and blockchain legal challenges. Collaborates with Philippe Regnier and Laurence Casagrande-Caille.