معرفی
Audrey Azoulay is an Associate Professor of the Practice of Marketing at Boston College’s Carroll School of Management. She holds a Ph.D. from HEC Paris, with prior academic roles at HEC Paris, Seattle University, Kellogg School of Management (visiting scholar), and Harvard Business School (research associate). Her research focuses on brand management, luxury marketing, and communication strategies.
- Education: BA and MA from Université Paris III La Sorbonne Nouvelle, Post-Graduate from Paris 1 Panthéon-Sorbonne, Ph.D. from HEC Paris
Her work explores brand personality measurement and its application in corporate communications. Notable industry experience includes roles at L’Oreal, Polo Ralph Lauren, Louis Vuitton, and advertising agencies. Current research investigates luxury goods consumer behavior.
Publications include seminal work on brand personality scales in the Journal of Brand Management (2003).
